西诚LOGO的定义
The definition of the logo of Xicheng
一、LOGO设计
1. LOGO Design
LOGO是企业最基本的标志,它能够代表企业的形象、文化和理念。一个好的LOGO应该简单,看到图案就能让人联想到企业,所以图案的专有性、易于识别并能让人很快记住就显得十分重要。下图展示的标志,是沿用原有标志设计思路加以优化而来,寓意为:
A、图案由“西诚”读音“XICHENG”中首字母“X”和“C”重叠而成。
B、标志外形设计引入汽车电子线路、加热模块元素,表示公司从事的是汽车电子控制、热管理系统。
C、标志像两个紧密相扣的组件,寓意公司团队精神:高度配合、通力协作、互相带动、共谋发展。
D、标志外形与数学无穷大符号“∞”相似,寓意公司将不断做强、做优,发展无止境。无穷大符号两端都留有开口,寓意公司在发展国内市场的同时,与国际市场接轨,左右逢源,事业蒸蒸日上;也表示公司要合法竞争,与同行及上下游行业共同发展。
The LOGO is the most basic symbol of an enterprise, representing its image, culture and philosophy. A good LOGO should be simple, enabling people to associate it with the enterprise upon seeing the pattern. Therefore, the exclusivity, easy identification and memorability of the pattern are of great importance. The logo shown in the following figure is optimized based on the original design concept, with the following implications:
A. The pattern is formed by overlapping the initials "X" and "C" from the pronunciation "XICHENG" of "西诚".
B. The design of the logo's shape incorporates elements of automotive electronic circuits and heating modules,
indicating that the company is engaged in automotive electronic control and thermal management systems.
C. The logo resembles two closely interlocked components, symbolizing the company's team spirit: high - level cooperation, full - force collaboration, mutual promotion and joint pursuit of development.
D. The shape of the logo is similar to the mathematical infinity symbol "∞", signifying that the company will continuously strengthen and optimize itself with no limit to its development. Both ends of the infinity symbol are open, meaning that while developing the domestic market, the company will also connect with the international market, be in an advantageous position, and its business will thrive. It also indicates that the company should compete legally and develop jointly with peers and upstream and downstream industries.
二、色彩设计
2. Color Design
色彩是视觉识别中最重要的因素之一,不同颜色能够传达不同的情感和信息。标志由蓝白两种颜色构成,蓝色代表永恒、理智、科技、创新,富有活力,寓意公司生机盎然;白色代表吉祥、诚实,寓意公司富有理想、事业昌盛。
Color is one of the most important elements in visual identification. Different colors can convey different emotions and messages. The logo is composed of two colors, blue and white. Blue represents eternity, rationality, technology, innovation, and is full of vitality, symbolizing the vibrant vitality of the company; white represents auspiciousness and honesty, symbolizing that the company is full of ideals and its business is prosperous.
西诚LOGO的定义
The definition of the logo of Xicheng
一、LOGO设计
1. LOGO Design
LOGO是企业最基本的标志,它能够代表企业的形象、文化和理念。一个好的LOGO应该简单,看到图案就能让人联想到企业,所以图案的专有性、易于识别并能让人很快记住就显得十分重要。下图展示的标志,是沿用原有标志设计思路加以优化而来,寓意为:
A、图案由“西诚”读音“XICHENG”中首字母“X”和“C”重叠而成。
B、标志外形设计引入汽车电子线路、加热模块元素,表示公司从事的是汽车电子控制、热管理系统。
C、标志像两个紧密相扣的组件,寓意公司团队精神:高度配合、通力协作、互相带动、共谋发展。
D、标志外形与数学无穷大符号“∞”相似,寓意公司将不断做强、做优,发展无止境。无穷大符号两端都留有开口,寓意公司在发展国内市场的同时,与国际市场接轨,左右逢源,事业蒸蒸日上;也表示公司要合法竞争,与同行及上下游行业共同发展。
The LOGO is the most basic symbol of an enterprise, representing its image, culture and philosophy. A good LOGO should be simple, enabling people to associate it with the enterprise upon seeing the pattern. Therefore, the exclusivity, easy identification and memorability of the pattern are of great importance. The logo shown in the following figure is optimized based on the original design concept, with the following implications:
A. The pattern is formed by overlapping the initials "X" and "C" from the pronunciation "XICHENG" of "西诚".
B. The design of the logo's shape incorporates elements of automotive electronic circuits and heating modules,
indicating that the company is engaged in automotive electronic control and thermal management systems.
C. The logo resembles two closely interlocked components, symbolizing the company's team spirit: high - level cooperation, full - force collaboration, mutual promotion and joint pursuit of development.
D. The shape of the logo is similar to the mathematical infinity symbol "∞", signifying that the company will continuously strengthen and optimize itself with no limit to its development. Both ends of the infinity symbol are open, meaning that while developing the domestic market, the company will also connect with the international market, be in an advantageous position, and its business will thrive. It also indicates that the company should compete legally and develop jointly with peers and upstream and downstream industries.
二、色彩设计
2. Color Design
色彩是视觉识别中最重要的因素之一,不同颜色能够传达不同的情感和信息。标志由蓝白两种颜色构成,蓝色代表永恒、理智、科技、创新,富有活力,寓意公司生机盎然;白色代表吉祥、诚实,寓意公司富有理想、事业昌盛。
Color is one of the most important elements in visual identification. Different colors can convey different emotions and messages. The logo is composed of two colors, blue and white. Blue represents eternity, rationality, technology, innovation, and is full of vitality, symbolizing the vibrant vitality of the company; white represents auspiciousness and honesty, symbolizing that the company is full of ideals and its business is prosperous.